The first video I looked at was Run DMC and Aerosmith's break through collaboration Walk This Way in 1986. I chose this because it pioneered the way for cross genre fusion and also made rap music more mainstream and accessible to the masses. Walk This Way lead the way with a new genre, a cross over of hip hop and rock and was represented in the video by literally breaking the wall that separated the two bands. It represented the two genres and bands as one, and brought two audiences together. Rock listeners as well as hip hop and rap listeners. The video told the story of breaking conventions by having two very different bands collaborate on a song.
The next video I looked at is Dire Straits - Money for Nothing. I chose this video as it too used break through ideas. For the time it was made, the technology was incredibly advanced and the idea of using this technology in a music video had never been done before. This song was in the rock genre and appealed to newer, younger audiences as it used animation and controversial lyrics.
The third video I looked at is Pulp - Common People. I chose it because of the very different styles to others I chose. Using a mixture of weird and wonderful techniques like repeating short clips of movement and basing it in a kind of student disco. Common People is an alternative rock / Britpop song. That appeals to the younger audiences because of the setting in the video as a disco. The video represents
The last video I analysed was Godley and Cream - Cry. I looked at this video because of its simplicity. The idea that 'anyone can sing it' was visualised by making everyone sing it. At the time of the release this video showed a whole new way to use available technologies. Cry was a synthpop song and was one of the first of its kind. The video, and song, appeals everyone. The simplicity of the video and the inclusion of all kinds of people in the video make it easy to relate to by lots of people.
All of these videos had elements that inspired me but in particular Run DMC and Aerosmith's video gave me little ideas that could be used in my project. For example I liked the cross genre idea and I think could be successful with the heavy rap/hip hop song we chose to then use elements from other genres like styles or the way they perform to show a contrast. Also the idea of role reversal for female and male characters started with this video as it showed the contrasting genres, we decided to show the contrasting genders.
Did these videos give you any ideas for your project? You could also add some images from the videos to break up the text as some clips have been removed from youtube.
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