Thursday, 23 September 2010

Target Audience

These are some magazines that Wu-Tang Clan have been on the cover of.

The face was a music magazine that featured everyone from Paul Weller to Puff Daddy and was for anyone that loved music. It was hard to find any evidence of the target audience of this magazine but it was quite a mainstream magazine which shows that Wu-Tang Clan were widely enough received to make it on the cover.






The Source was another magazine I found them on the cover of but again it was hard to find any facts or statistics as to who the readers actually were. What I do know is that its described as "the Bible of Hip-Hop Music, Culture & Politics". On the website there are links to events, The Source's own radio show, fashion among others. All this makes me think that the target audience of the magazine is young and has not only an interest in hip hop music but the style and culture involved with it as well.






The main magazine I'm going to look at is Rolling Stone as it had the most information available as to the readers of the magazine. As well as being one of the most famous magazines Wu-Tang Clan featured on.







Here is a screen shot of the information I found on the readers of Rolling Stone.

100% of readers are Adults (18+) with the majority of 58% of them being male. Of the readers 86% of them are 18-49 with an overall median age of 31.5 years old. The median household income is $68,372 with the median individual employment income being $33,008. In total 80%of readers are on $30,000+ HHI. Most readers are employed having gone to college. As well as being single.





The majority of readers are white with 75% and A/B county with 80%.




A typical reader would be a white 31 year old male earning $33,008 a year, living by himself who is interested in music and music culture.




This is a screen shot of some of the Wu-Tang Clan's fans on Myspace. And below that are 4 random people that I chose to look at to see if there was a correlation between the people that listen to Wu-Tang Clan and race, gender, age, where they are from.







These are 4 randomly chosen fans of the Wu Tang Clan Myspace site, each is very different in terms of ethnicity, style, gender and age.







20 year old white male from California.




30 year old white female from Kentucky



27 year old white male from USA




32 year old Hawaiian female.


There wasn't a clear 'Type' of person that likes their music. Their target audience seems to be very diverse. From young to old, from black to white and from any kind of background.


Also I created a facebook page asking people to leave details of who they are and why they like Wu-Tang Clan. Here is the link. http://www.facebook.com/home.php?#!/group.php?gid=155074551182678&v=wall.


Overall people seem to like Wu-Tang Clan because of the distinct style of music and unique lyrics. Lots of different people commented explaining why they like them, adding the conclusion that their isn't one type of person that particularly likes Wu-Tang Clan. Lots of different ages, from 13 - 22 commented saying they liked them. Both males and females were pretty equally represented as well. Also lots of different backgrounds. From American, to British, To Zimbabwean.

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